Gravity Marketing | What is Online Marketing

What is Web Marketing?

Web marketing, also referred to as Internet Marketing and Online Marketing, is basically advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Web marketing is the general term for marketing done on the Internet. It is a computer-based version of traditional marketing objectives that involve a product, price, packaging, promotion and place.

Marketing is ultimately about propelling a product or service through the proper channels and marketing on the web uses the Internet as that channel. This covers a comprehensive range of business activities such as generating sales leads, selling products or services and supporting other business through affiliate marketing.

Affiliate marketing on the Internet works by driving traffic to affiliates' or partners' websites through links and advertising. The affiliate marketer receives rewards for helping to bring visitors to the website. The typical reward is a certain amount of income that varies depending on the company.

Just as traditional marketers work to gain the interest of their target market, web marketing works to attract target customers to marketer's websites. These sites may be company websites, web magazines or e-tail catalog sites. Publishing-based web marketing contains informational material with advertising much like print magazines. Corporate or business websites generate sales leads to add value to their marketing goals. E-tail or e-commerce websites market products or services directly to customers.

Here are some of the most popular and effective types of Web Marketing:

Website Development

The first step in online marketing is setting up a website. A website allows your business to be open 24/7. A website consists of text, images and possibly audio and video elements used to convey the company's message online, to inform existing and potential customers of the features and benefits of the company's products and/or services. A website may or may not include the ability to capture leads from potential customers or directly sell a product or service online. Websites can be the Internet equivalents of offline brochures or mail order catalogs and they are a great way to establish your business identity. A website is a crucial and effective marketing tool for any business.

Search Engine Optimization (SEO)

Search Engine Optimization is the process of improving rankings of a website or web page in the unpaid “organic” search results. The path of the SEO is to make webpages rank higher in the search engine results pages (aka serp) to increase visibility. The higher a page ranks, the more visible it is, and therefore will receive more traffic (user visits to your website).

Search Engine Marketing (SEM)

ESearch Engine Marketing (SEM), also referred as Pay-Per-Click Advertising (PPC) is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.

Email Marketing

Email Marketing is a method of distributing information about a product or service or for soliciting feedback from customers about a product or service through Email. Email addresses of customers and prospective customers may be collected or purchased. Various methods are used, such as the regular distribution of newsletters or mass mailing of offers related to the company's product or services. Email marketing is essentially the online equivalent of direct mail marketing.

Blogging

Blog Marketing or Blogging is the act of posting comments, expressing opinions or making announcements in a discussion forum and can be accomplished either by hosting your own blog or by posting comments and/or URLs in other blogs related to your product or service online. This information can also be shared using Social Media outlets to draw attention to your cause, products and services or opinions.

Social Media Marketing

Social media marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. Some examples of Social Media sites are Twitter, Facebook, Google+, YouTube, Instagram, Pinterest, Tumblr, Vine and Snapchat.

Call To Action Marketing (CTA)

CTA is a part of inbound marketing used on websites in the form of a banner, text or graphic, where it is meant to prompt a person to click it and move into the conversion funnel, that is, from searching to navigating an online store to converting to a sale.

Cloud Marketing

This refers to the type of marketing that takes place on the internet, where all the marketing resources and assets are transferred online so that the respective parties can develop, modify, utilise and share them.

Content Marketing

In this case, content is created and published on various platforms to give information about a certain product or service to potential customers and to influence them, without making a direct sales pitch.

Cross Media Marketing (CMM)

As the name suggests, multiple channels like emails, letters, web pages etc are used to give information about products and services to customers in the form of cross promotion.

Database Marketing

This utilizes information from a database of customers or potential consumers to create customized communication strategies through any media in order to promote products and services.

Digital Marketing

This strategy uses various digital devices like smartphones, computers, tablets or digital billboards to inform customers and business partners about its products. Internet Marketing is a key element in Digital Marketing.

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What client's are saying

My company hired Gravity Marketing for web design and other marketing services. I was very pleased with the results. They exceeded my expectations and their services were a bargain. Also, their turnaround time was impressive.

Cate Savalle Fair Play Paralegal's, LLC

Thanks Keri, I just heard from our client about the website. They are happy that it's well done and they can show it to their Chinese alliances in time. Please pass our compliments to your designers.

Mary Chen Chen Language Services, LLC

Web Marketing
Gravity Marketing offers professional online marketing services with a down-to-earth approach at affordable rates. We keep up with the latest trends in marketing and design to keep your organization cutting edge.

What is Web Marketing?

Here are some of the most popular and effective types of Web Marketing:

contact us

What client's are saying

Our Commitment

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Web Marketing Gravity Marketing offers professional online marketing services with a down-to-earth approach at affordable rates. We keep up with the latest trends in marketing and design to keep your organization cutting edge.

What is Web Marketing?

Here are some of the most popular and effective types of Web Marketing:

contact us

What client's are saying

Our Commitment

Latest Tweets

Stay Updated

Web Marketing
Gravity Marketing offers professional online marketing services with a down-to-earth approach at affordable rates. We keep up with the latest trends in marketing and design to keep your organization cutting edge.